Darcy is our AI-powered ERP platform — one system that runs operations end to end, with intelligence built in rather than bolted on. We're refreshing the logo so the A carries the AI story : it loses its crossbar to become a peak, with a node dot marking the intelligence at the centre.
Below are the five shortlisted directions. Pick your favourite, add any thoughts, and submit — takes under a minute.
LOGO-DA1
LOGO-DA1 — DARCY • AI wordmark The canonical wordmark: coral DARCY with navy • AI suffix. Names the AI story directly.
DA-A1
DA-A1 — DARCY only, coral node dot All-coral DARCY. The peak-A carries a small coral node dot at the apex — the intelligence cue lives inside the word.
DA-A2
DA-A2 — DARCY only, navy accent dot Same DARCY-only wordmark, but the apex dot is navy. Keeps a two-tone story without needing the • AI suffix.
LOCK-DA1-T1
LOCK-DA1-T1 — Bare peak-A + DARCY • AI Coral peak-A mark sitting inline with the LOGO-DA1 wordmark. Lightest of the mark+wordmark lockups.
LOCK-DA1-T2
LOCK-DA1-T2 — Peak-A on navy tile + DARCY • AI Coral peak-A on a navy rounded tile next to the LOGO-DA1 wordmark. Strongest badge treatment.
LOCK-DA1-T3
LOCK-DA1-T3 — Peak-A on coral tile + DARCY • AI Navy peak-A on a coral rounded tile next to the LOGO-DA1 wordmark. Warmer, more expressive.
LOCK-DA0-T1
LOCK-DA0-T1 — Bare peak-A + DARCY Coral peak-A mark inline with the DARCY-only wordmark. Cleanest all-coral lockup.
LOCK-DA0-T2
LOCK-DA0-T2 — Peak-A on navy tile + DARCY Coral peak-A on a navy rounded tile paired with the DARCY-only wordmark. Two-tone via the tile.
LOCK-DA0-T3
LOCK-DA0-T3 — Peak-A on coral tile + DARCY Navy peak-A on a coral rounded tile paired with the DARCY-only wordmark. Bold, warm feel.
LOCK-DA0N-T1
LOCK-DA0N-T1 — Bare peak-A + DARCY (no dot) Coral peak-A mark inline with a DARCY-only wordmark whose peak-A carries no apex dot. The intelligence cue lives only on the standalone mark.
LOCK-DA0N-T2
LOCK-DA0N-T2 — Peak-A on navy tile + DARCY (no dot) Coral peak-A on a navy rounded tile paired with a dot-less DARCY wordmark. Two-tone via the tile only.
LOCK-DA0N-T3
LOCK-DA0N-T3 — Peak-A on coral tile + DARCY (no dot) Navy peak-A on a coral rounded tile paired with a dot-less DARCY wordmark. Warm, uncluttered.